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Toto Wolff Preparing to Divest Stake Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to historic success in F1

Toto Wolff is in advanced talks to offload part of his shareholding in the Mercedes F1 outfit.

The deal estimates the Mercedes team at £4.6bn – an unprecedented figure for a Formula 1 squad – after the McLaren team were valued at £3.5bn in an adjustment to corporate structure last September.

Wolff, who holds a 33% stake of the Mercedes F1 operation, would sell a stake approximately 5%.

Wolff, aged 53 would stay on as team boss and CEO should the deal proceed.

Shareholder Breakdown

Remaining partners in the team are Mercedes-Benz and chemicals giant Ineos Group, who both hold a third of the company.

A Mercedes spokesperson said: "We will be making no official statement on the matter. The management structure of Mercedes F1 will remain unchanged, and each shareholder are fully committed to the ongoing success of Mercedes-Benz in Formula One."

Financial Increase

This arrangement would represent a substantial rise in value of Mercedes F1 since Ineos Group acquired its stake for £208 million in 2022.

This surge reflects the expansion in valuations of F1 teams recently as a consequence of the growing popularity of Formula 1 around the world.

This trend was evident with the success of the F1 movie featuring Brad Pitt, which was released last summer and earned over $630m (£458 million) at cinemas worldwide.

The film represents Pitt's most successful movie and the highest-earning sports film to date.

Present Standings

The Mercedes team are runner-up in the constructors' championship, trailing McLaren, with three races remaining in the current championship.

Mercedes' primary racer George Russell has won 2 of the 21 grands prix this year and is in fourth place in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a record eight straight team titles and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

About the author

Aaron Collins

Maya Chen is a data scientist and tech writer specializing in AI applications for business analytics and digital transformation.

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