{'It’s like they’ve erupted out of someone’s subconscious': the way horror has taken over contemporary film venues.

The largest surprise the cinema world has encountered in 2025? The return of horror as a leading genre at the British cinemas.

As a category, it has impressively exceeded earlier periods with a annual growth of 22% for the British and Irish cinemas: £83.7 million in 2025, versus £68.6 million last year.

“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” comments a box office editor.

The major successes of the year – Weapons (£11.4 million), another hit film (£16.2m), The Conjuring Last Rites (£14.98 million) and 28 Years Later (£15.54m) – have all hung about in the multiplexes and in the popular awareness.

Even though much of the industry commentary focuses on the singular brilliance of prominent auteurs, their triumphs point to something changing between audiences and the style.

“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” states a film distribution executive.

“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”

But outside of aesthetic quality, the consistent popularity of horror movies this year implies they are giving audiences something that’s highly necessary: emotional release.

“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” observes a horror podcast host.

Aaron Taylor-Johnson and Alfie Williams in 28 Years Later, one of the big horror hits of 2025.

“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” explains a noted author of vampire and monster cinema.

Amid a global headlines featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, witches, zombies and vengeful spirits strike a unique chord with filmg oers.

“Some research suggests vampire film popularity correlates with financial downturns,” says an star from a recent horror hit.

“The concept reflects how economic systems can drain vitality from individuals.”

Since the early days of cinema, social unrest has influenced the genre.

Experts highlight the surge of European artistic movements after the the Great War and the unstable environment of the post-war Germany, with movies such as classic silent horror and Nosferatu: A Symphony of Horror.

Subsequently came the 1930s depression and Universal Studios’ Frankenstein and The Wolfman.

“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” says a historian.

“Therefore, it embodies concerns related to foreign influx.”

The Cabinet of Dr Caligari from 1920 reflected social unrest following the first world war.

The phantom of migration shaped the newly launched folk horror The Severed Sun.

The creator clarifies: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”

“Additionally, the notion that acquaintances might unexpectedly voice extreme views, leaving others shocked.”

Perhaps, the modern period of acclaimed, socially switched-on horror started with a brilliant satire launched a year after a polarizing administration.

It ushered in a recent surge of visionary directors, including a range of talented artists.

“It was a hugely exciting time,” says a filmmaker whose movie about a murderous foetus was one of the time's landmark films.

“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”

The director, currently developing another scary story, continues: “In the last ten years, public taste has evolved to welcome bolder horror concepts.”

A groundbreaking 2017 satire paved the way for a new era of socially aware horror.

Simultaneously, there has been a reappraisal of the genre’s less celebrated output.

Earlier this year, a independent theater opened in a major city, showing cult classics such as a quirky horror title, The Fall of the House of Usher and the modern reinterpretation of the expressionist icon.

The renewed interest of this “raw and chaotic” genre is, according to the venue creator, a straightforward answer to the algorithmic content churned out at the theaters.

“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he explains.

“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”

Fright flicks continue to upset the establishment.

“Horror possesses a dual nature, feeling both classic and current simultaneously,” observes an specialist.

Alongside the revival of the deranged genius archetype – with multiple versions of a well-known story on the horizon – he anticipates we will see fright features in the near future reacting to our modern concerns: about tech supremacy in the near future and “supernatural elements in political spheres”.

At the same time, a religious-themed scare film The Carpenter’s Son – which tells the story of Mary and Joseph’s struggles after the nativity, and stars famous performers as the divine couple – is set for release in the coming months, and will definitely send a ripple through the faith-based groups in the America.</

Aaron Collins
Aaron Collins

Maya Chen is a data scientist and tech writer specializing in AI applications for business analytics and digital transformation.